10 Reasons Why SEO is Important in 2021 and Beyond

why seo is important

Since the beginning of 2020, there has been a massive shift in how we live our lives. People are people spending more and more of their time online. Businesses, in particular, have seen the importance of investing time and money in their online presence and eCommerce stores. 

10 Reasons Why SEO is Important:

Here are the 10 reasons why SEO is important and why you should leverage Search Engine Optimization (SEO) to help your Business stand out from the crowd. Let the fun begin:

1. SEO Brings Free Traffic (ROI)

Yes, I said Free Traffic. 

Search Engine Optimizing your website will give you a better ranking on search result pages. Investing some time into developing an effective SEO strategy can generate organic traffic (AKA Free Traffic) from search engine results pages (SERPs) making for an excellent return on investment.

Free traffic = Excellent ROI. In this example, you can see that the website below has generated $282,669 from organic search. This is Free traffic that was generated and did not cost any advertising budget.

If you don’t know the process or want to have this work done for you, you can learn more about our SEO Services

seo equals free traffic

2. A Search Engine Optimized Site Gets More Traffic

Making sure that your site is optimized to work with search engines like Google, in particular, will help your site improve your ranking on search engine results pages. 

This is important as 40% of all clicks go to the top three results shown on results pages. There have also been studies to demonstrate that page 1 listings get more than 85% of all clicks.

Search engines have gotten extremely clever in how they analyze sites and how they determine search results. 

They want to make sure that the results that they are presenting to their users are of the highest quality, so if your site is highly ranked, it shows your audience that your site is user-friendly, trustworthy, and has high-quality content. 

In this example, you can see the before and after effects of on page SEO and off page (link building) SEO Optimization. Also notice that the impressions increased and the total clicks increased by more than 100%. 

before and after SEO
Still asking "Why SEO is Important?". Take a look at this before and after SEO Example

3. SEO is a Great Long Term Marketing Strategy

street sign, road, antique

Although SEO takes longer than paid campaigns, they often yield better long term results. With PPC Campaigns, the moment you stop paying for ads, is the exact moment your ads stop showing and your paid traffic stops coming. 

With SEO, The traffic can continue to come for days, weeks, months or even years later at no cost. This is a powerful marketing strategy.

Building a trustworthy, reputable brand is not done overnight, neither is achieving a high ranking with search engines. Why is SEO important for building your brand reputation? 

Pay Per Click advertisements are displayed at the top of SERPs with an “ad” button on them which shows the user that it isn’t an organic ranking. Some customers prefer to click on organically ranking results as they feel that they are more trustworthy. Paid Ads earn 30% of click-throughs, as opposed to a whopping 70% earned by organic results. 

Some may ask “How about Social Media?” – Social media is an important channel, however most experts agree that SEO is more powerful and has a higher conversion rate. 

Investing in SEO is a long term strategy but it has shown to be an excellent generator of organic traffic, meaning a wonderful return on investment.

4. SEO can help you build Your Brand

brand, business, company

SEO can help with your SERP ranking but why is SEO important for building your brand?

We’ve mentioned that higher rankings can help to build a trustworthy brand reputation but it can also help build brand awareness. By optimizing your site for SEO, you need to ensure that you have relevant, high-quality, useful content. 

This top-of-the-funnel connect will help customers find your site, and it will help them in the early stages of their customer journey by providing them with more information about your product or service. 

5. SEO helps you beat competitors

boxing ring, wrestling, wrestler

Why is SEO important in terms of beating your competitors? Using SEO competitor analysis, and keyword research one can identify the keywords that competitors are ranking for. One can also monitor your competitor’s backlinks and on-site SEO changes. Keeping an eye on the SEO activities of competitors can get you a leg up and can help you to outrank them.

6. SEO is measurable

systems icons, system integration, computer system

There are a range of tools available to gather and analyse information on your SEO status. 

Google Analytics is a POWERFUL Free tool that is offered by Google. It allows you to measure organic traffic levels, time spent on page, bounce rates, mobile traffic, and so much more. These measurable insights can help you see and indicate the pay-off from your SEO campaign. 

Other tools like Google Search Console provides you valuable data you to see performance issues, submit sitemaps, check click through rates, and check which search queries bring traffic to your site. 

These Key performance indicators can help you see your strengths and weaknesses  and will allow you to adjust your strategy accordingly and continue the search engine optimization process. 

By leveraging these tools you can save time and money and improve your SEO

Learn more about our Google Analytics Services

7. SEO will help you on many Search Engines

social media, structure, internet

Although Google is one of the most used search engines in the world, one should not rely on it as a sole source of traffic. 

According to many studies, Google holds more than 90% of the global market shares, however other search engines such as Bing, Yahoo!, and Baidu are used so these shouldn’t be ignored. 

Optimizing your website for search, will also help you with the others

8. SEO Influences the buying cycle

visa, business, buying

Case Studies have shown that a vast majority of customers will research a product before parting with their hard-earned cash. 

Many will read reviews, watch tutorials, and will shop around for the best deals. 

SEO influences the buying cycle as it helps to attract potential customers to your site, using the exact information that they’re searching for. 

This is particularly important for brick and mortar businesses or those who are limited to a certain location. 

By ranking high in local SEO, you are ensuring that your business is visible to potential customers in your specific location – meaning higher conversion and engagement rates. 

These insights will help you create relevant content for your audience, helping potential customers at the beginning of their customer journey, but also helping to improve your SERP ranking.

9. SEO improves the user experience

online shopping, cart, buy

Google takes user experience into account when ranking sites for their results pages – this means that they favor positive user experience. 

Why is SEO important to improving the user experience? 

SEO strategies ensure that the way in which your site is marketed is accurate to what your brand offers. This means that your customers will find your site easily and all of the information that they need will be readily available. Monitoring internal searches and exit paths will show you reasons why customers are leaving your site, i.e. are they looking for a particular product or were they unable to find certain information on your site. Optimizing your site will make it easier for search engines and customers to navigate and find the information that they need.

10. Organic Search Engine leads convert better

e-commerce, online shop, web

A conversion rate is the visit to purchase ratio. A conversion rate typically measured as the percentage of visitors that close. 

So an easy way to calculate, is as follows:

Say that out of 100 visitors, 3 people buy, that would be a 3% Conversion rate (3/100 = 3). 

Every marketing channel has a different conversion rate. Based on our data, and many other SEO Experts, the visits from SEO have higher conversion ratios. 

So Why is SEO Important? Here is the recap

Optimizing your site not only helps your site work more efficiently with search engines, yielding high amounts of organic traffic, it also makes your site more user-friendly for potential and returning customers. Working alongside search engines ensure a massive return on investment and helps to build a trustworthy, profitable business.

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